Sappi North America: “eQ Journal”

We’ve been directed to a web resource that Sappi Fine Paper North America recently launched, branded as “eQ,” which provides, apparently on a quarterly basis, downloadable publications on various sustainability topics, designed with high production values. The latest eQ Journal, released in April, focuses on forest management and harvesting. Accessible from the “landing page” at, or directly at, it addresses directly the challenge of “Taking the Guilt out of Paper,” which is, in fact, the title of a video that streams from


This ambitious, high-end undertaking, which not only cites the company’s own foresters and sustainability staff but third parties such as National Geographic’s Hans Wegner, makes a stronger and more direct approach than usual to present the link between commodity demand and sustainability.